I was browsing the homepage of Urban Decay yesterday and noticed a few choice phrases being used:
The big question is:
Is Urban Decay trying to appeal to the geeky demographic?
Do they employ a copywriter that is sneaking in geeky phrases to the delight of people like us?
Are these phrases “mainstream” enough that they warrant a place on a large makeup company’s site?
No matter what, it’s a win for us geeks and an excuse to support a cool brand. If you needed a reason to get some new glittery eyeshadows, you’re welcome. Check out the site for yourself at UrbanDecay.com.